It is proposed to set up a Sub Centre of the South Zone Cultural Centre at Pinarayi Village of Thalassery taluk in Kannur district. The prime objective of the centre is to widen the cultural activities by bringing the indigenous cultures of the Zone close to the masses especially to the rural population and to the under privileged and make then understand, experience, learn and enjoy this cultural diversity of our country. The sub centre is to come up on an idyllic and rustic 13 acre land on the banks of the Ancharakanti river. The Centre is close to and well connected to the Kannur International Airport