Kerala has a rich cultural heritage of folk arts and craftsmen. In order to improve the living condition of these artists and craftsman, a project in collaboration with organizations like UNESCO will be implemented to create rural art hubs to help the folk artists and craftsmen to enhance their skill, reach out to the global market to strengthen their livelihood. Capacity building and direct market linkage would be given priority. Exchange collaboration opportunities with other States and countries will help to create new avenues. The execution of the scheme is underway. It aims at setting up of clusters, skill development, empowerment of the beneficiaries, establishment of national and overseas market access, conduct fairs etc. the heritage villages identified under the scheme are the following


Village Craft forms
Muttathara, Thiruvananthapuram Wood carving
Balaramapuram, Thiruvananthapuram Handloom
Thazhava, Kollam Screw Pine Craft
Aranmula, Pathanamthitta Aranmula Kannadi
Cherthala, Alapuzha Coir
Vadayar, Kottayam Pottery
Thekkadi, Idukki Bamboo &Cane
Chendamangalam, Ernakulam Handloom
Kuthampully, Thrissur Handloom
Cherpu, Thrissur Wood Carving
Guruvayoor, Thrissur Pooram craft
Vellinezhi, Palakkad Kathakali craft
Peruvemba, Palakkad Music Instruments
Beypore, Kozhikode Uru making
Aruvacode, Malappuram Pottery
Thrikkaipetta, Wayanad Bamboo &cane
Kunhimangalam, Kannur Bronze craft
Payyannur, Kannur Theyyam
Thalankara , Kasargod Cap weaving